As a website owner or internet marketer, you’ll probably know the profitability of a website and what it sells is based on conversion rates. Increasing this by just 1% in some cases can mean millions extra income, for others a 50% increase will mean a larger profitability such that the company can survive – obviously this is at the top of the agenda as the UK faces a double-dip recession. But why increase conversion rates and not work on advertising or improving rankings? The answer is conversion rates hit the bottom line, increasing traffic through PPC or advertising can cost a lot, where as small improvements to websites to increase conversions costs little and increases profitability off the bat!
So here are my 10 Top Tips to e-commerce conversion success
<h4><span style="color: #3366ff;"><strong>Guarantees</strong></span>
Offering a meaningful guarantee, which is easy to understand will help form a trusting relation ship with users. If it is a physical product the user will expect the same rights and guarantees they would receive from the high street. But remember don’t include 25 exclusions means that actually no one could ever figure out how to use it, let alone actually make use of it. Keep It Simple Stupid!